Enable Accessibility
Bright Idea Serum
Bright Idea Serum Texture

Bright Idea Serum

Vitamin C + Tri-Peptide Collagen Protecting & Brightening Serum

Maximum Purchase:
10 units
This collagen-protecting and brightening serum features our highest concentration of ultra-stable vitamin C plus tri-peptide to brighten, diminish the look of dark spots and visibly firm skin.
  • Spa-grade serum powered by the most effective, non-irritating form of vitamin C
  • Collagen-protecting duo works synergistically to visibly boost skin’s natural elasticity and defend from future free radical damage
  • Complete your skincare routine with Bright Idea Moisturizer and Eye Cream
  • Layers perfectly under moisturizer and makeup
  • Non-comedogenic

Skin Type(s): All skin types

Size: 1 oz

Key Ingredients:

  • Vitamin C (3-O-Ethyl Ascorbic Acid): The most effective, non-irritating form of vitamin C that visibly plumps, brightens and diminishes the look of dark spots.
  • Tri-Peptide: A patented signal tri-peptide that visibly boosts skin’s natural elasticity.
  • Licorice Root Extract: Rich in antioxidants, it is known to help smooth, brighten and protect from free radicals while calming skin.
  • Glycerin: This soothing humectant draws moisture from the atmosphere to the skin to help retain and enhance hydration.
Water (Aqua) (Eau), Glycerin, 3-O-Ethyl Ascorbic Acid, Propanediol, Palmitoyl Tripeptide-5, Glycyrrhiza Glabra (Licorice) Root Extract, Squalane, Tocopherol, Pseudozyma Epicola/Camellia Japonica Seed Oil Ferment Extract Filtrate, Pseudozyma Epicola/Camellia Sinensis Seed Oil/Glucose/Malt Extract/Soybean Flour/Yeast Extract Ferment Filtrate, Glycine Soja (Soybean) Oil, Sodium Hyaluronate, Lecithin, Bisabolol, Pullulan, Xanthan Gum, Sclerotium Gum, Acacia Senegal Gum, Hydroxyacetophenone, Caprylyl Glycol, Hydrogenated Farnesene, Polyacrylate Crosspolymer-6, Hydroxyethyl Acrylate/ Sodium Acryloyldimethyl Taurate Copolymer, Polyglyceryl-4 Laurate/Succinate, Glyceryl Stearate, C14-22 Alcohols, C12-20 Alkyl Glucoside, Silica, Dimethyl Isosorbide, Hexylene Glycol, Ethoxydiglycol, Sodium Citrate, Tetrasodium Glutamate Diacetate, Phenoxyethanol, Ethylhexylglycerin, Citric Acid, Fragrance (Parfum), Limonene

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients


  • Citrus

Blissfully Free From:

  • 1



  • 2


    (no thanks!)

  • 4


    (See ya!)

  • 5


    (never again.)

  • 3



•Parabens •Phthalates •SLS/SLES •DMDM Hydantoin •Urea •Petrolatum •Mineral Oil •DEA/TEA/MEA/ET A •Formaldehyde


  • Massage onto clean, dry skin morning and night. Avoid eye area. Follow with Bright Idea Moisturizer if desired. Keep in a cool, dry place out of direct sunlight.

This vegan, spa-grade serum features our highest concentration of ultra-stable vitamin C and tri-peptide to brighten, help diminish the look of dark spots and visibly firm skin.


Key Ingredients

  • Vitamin C: Visibly firms, brightens and diminishes the look of dark spots

  • Tri-Peptide: Visibly boosts skin’s natural elasticity

Consumer Study Results

  • After 1 Use

    97% loved that the serum contains antioxidants

  • After 2 weeks

    90% agreed their skin felt softer

    100% agreed the serum is easy to incorporate into their daily routine 

  • After 4 weeks

    86% agreed the serum was effective in boosting skin’s elasticity, so skin felt firm

Find me in store at Target

Close Newsletter Popup