'It's a mask!' 'It's a cleanser!' 'Mask!' 'Cleanser!' Hey, however you use it, a pump of this self-foaming stuff cleanses, purifies, hydrates, tightens, and ups O2. With soothing rice bran, soy protein, aloe, kaolin, and Pro-Vitamin B5, it's a fab first step whether you're doing the Freeze 24/7 system — or any other.