Despite everything we know about how age-inducing UV rays can assault us on our morning commute and al fresco lunches — and even penetrate our office windows — less than a third of the population bothers to apply sunscreen daily. So, in a mind-boggling, industry-first (that's first time EVER!), our foxy friends at Freeze 24/7 have gone and made it a no-brainer to protect yourself from incidental sun exposure by putting it in their new daily cleanser! You just wash ON the SPF you need and wash off the dirt and debris you don't. Because we ALL need to take those wrinkle-and-sun-damage-delivering UVs as seriously as grime and grit — so why not do it simultaneously?