gently cleanses while helping to retain color and boost shine

Even if you’re made of money, who wants to see their glorious new hair color swirling down the drain? Try Kelly Van Gogh’s color-keeping Caviar Shampoo, a rich yet gentle concoction that A) smells fantastic, and B) takes an active part in protecting the life of your hair color, defending against its five worst enemies: styling heat, harsh water, UV rays, air pollution and dryness. The secret lies in Kelly’s own secret formula. Honest—she went back to school to learn what it takes. And what it takes is at the heart of all her creations: a patented caviar oil repairing system bumped up with keratin protein and amino acids. It cleanses gently without drying, removing environmental stressors and buildup that can dull and fade color. Not only is hair left looking clean and shiny, it also provides 10x better color retention to color-treated hair (which in our opinion, makes it a perfect 10). 8 oz.

• A highly concentrated blend of caviar oil, keratin protein and mica shine technology™
• Prepares hair for you next coloring every time you use it
• For all hair types, especially color treated hair