Born in 1997, luxe haircare line Alterna has made it its mission to ensure that customers are never torn between good-for-you ingredients and clinically proven results. Precious, sustainable ingredients like caviar, seasilk, bamboo and Kendi oil help deliver pure, powerful benefits sans harsh additives. Even better, the brand’s state-of-the-art collections provide salon-quality—and salon-tested—results, with professional stylists lending their expertise and innovation to Alterna, so you know you’ll look good.