Everyone loves the silky-straight results of keratin treatments—but no one loves
subjecting their hair to the damaging ingredients used in most salon systems. That's why Keratin Earth was developed as a safe at-home alternative. Totally free of formaldehyde (or 'hydes' of any kind), it also requires no intense heat, no wait time before washing, and gives you the option of wearing your hair straight or curly. The innovative system is so amazing that it's endorsed by Nathaniel Hawkins, celebrity stylist and Project Runway's 'mane' man. Just like him, we were truly blown away by the results (in fact, you could almost call them 'earth'-shattering).