"I don't have time to work out." "I can't afford the gym." When it comes to exercise-avoidance excuses, Jennifer Cohen has heard them all�which is what inspired her to create NGR, a brand meant to help people lead healthier lives in the simplest way possible. The premiere product is a pair of body-toning fitness shoes with patented weighted midsoles that let you burn up to 50% more calories just by doing the "dog-walking/latte-getting/grocery-shopping" thing. And they even look cute-so pack up those excuses and pick up a pair.