Beauty industry vets Danielle Raynor and Laura DiGirolamo shared a common complaint: fine fragrances made them sneeze, itch and in general, do great imitations of allergy sufferers. They wondered: What if perfume, something you absorb into your bloodstream daily, were good for your skin instead of synthetic and irritating? They enlisted a team of chemists to help them create the first natural, antioxidant-rich 'healthy fragrances'. They based the line around the world's finest vanilla from Madagascar—where the natives just happen to call it 'lavanila'.