Her Look was born from the simple observation that the lingerie industry needed some updating. Since launching in 2003 with Takeouts bra inserts (a.k.a. 'the better boob job'), they've continued to create products for every underpinning issue under the sun—whether it's eliminating VPL (visible panty lines) with Commando intimates or making VNP (visible nipple protrusion) vanish with Low Beams concealing adhesives. Best of all? The laid-back attitude of this Vermont-based 'outfit' resulted in some seriously fun packaging.