This international star of the coif scene has been turning out state of the art equipment for over 50 years. Just murmur the name Elchim on the streets of Paris, and watch the (good-looking) heads start to turn. The magic lies in the intensity of the heat, the power of the motor, the perfection of the temperature settings...and...well...maybe a few other tricks of the trade. Hair dressers all over the planet tout the virtues of Elchim—and we're betting you will too.