The Bio Ionic team is on a tress-treating quest to uncover natural solutions for perfect hair and deliver them to your weary locks. Their secret is none other than the ancient art of negative ion therapy. Discovered in Japan eons (or should we say ions) ago, this technique loads up your 'do with negatively charged ions while scrapping away those pesky positively charged ones found in bad things, like pollution and toxic who-knows-what. Not that we're ones to harp on the negative, but hey, if it wards off a bad hair day, we're all for it.