As a teen flipping through magazines, Rebecca Morrice Williams was in awe of the models' perfect skin. Oblivious of airbrushing, she imagined it was due to some kind of fabulous foundation. When she realized this magic potion didn't exist, she founded Becca to create it herself. The bedrock of the Becca brand is putting stunning skin first, and achieving it with cosmetics that don't look conspicuous. Becca is also one of the rare lines that offers foundations for every skin tone—because no matter what your race, chances are you'd like a flawless face.