Alterna haircare debuted in 1997 with brightly hued bottles that went on to won awards—but it isn’t just the packaging that’s been praised. In its ten years of tress finessing, the ultra-luxe brand has been responsible for heaps of high-tech formulas, scads of scientific complexes and endless industry innovations that have captivated the coiffing community. But what we think deserves much ‘a-do’ is the fact that Alterna pioneered anti-aging haircare—and we love anything that can make our locks look less lived-in.
