25 years ago, Frenchman Gil Mennetry made hair loss his 'raison d'etre'. Upon seeing young men with prematurely exposed pates, he decreed, 'Mais non! This cannot be their fate.' Our young talent toiled in the lab for a way to save the vulnerable coif from extinction—and the result was Alphactif Nutritif's female-friendly 'food for hair' formula, as well as the founding of the 'Institut Capillaire' (a 'school of the strand', if you will). So if you've ever felt 'dis-tressed' over a loss of locks, Alphactif will have you exclaiming, 'Vive le volume!'