Conceived by former investment banker Dessi Bell, Zaggora's line of enhanced activewear uses exclusive heating fabrics to maximize activity, increase calorie burn and help women get the most out of every workout. Struck with inspiration while struggling to get in shape for her wedding, the company's founder opted to create what she felt the market was lacking: garments harnessing the body's natural heat. To enable this, Zaggora's products feature a unique blend of Celu-Lite technology-enchanced neoprene and cooling fabrics. Cool, indeed!
Zaggora's signature HotPants feature the brand's multi-layer fabric technology to help you burn more calories as you hit the gym (or pavement). Not only do HotPants target the most common problem areas for women—the booty and thighs—their curved seams and compression fit make you look as fantastic as you'll feel. With 500,000 pairs sold worldwide, HotPants remain the brand's bestselling product.
Zaggora products use a variety of smart fabrics: heating fabrics containing a unique blend of Celu-Lite technology-enhanced neoprene and cooling fabrics woven from recycled nano-sized coffee grounds, PVC bottles, and ice-cool crystals.
The technology used in the Hotwear line, Celu-Lite Technology™, is a patent pending, multi-layer fabric technology that harnesses the body's natural heat during exercise to help you burn more calories. It fulfills their promise to help women get more out of their time!
*During 2011 and 2012, Zaggora commissioned research on Hotwear from ETScience, based at the University of Southern California, USA ("ETS Study"), and from the Chelsea School of Sport, University of Brighton in the UK ("UB Study") Altogether, more than 120 women took part in the studies.
Zaggora activewear has been heralded by the press in publications across the world. In January 2013, Zaggora was hailed as the 'hottest new trend winning over the fashion fitness forward' by ABC's Good Morning America and was featured in a companion piece on Nightline. The brand has also quickly become a celebrity favorite, with the range being spotted on Denise Richards, Kristin Cavallari and Stacy Keibler, among others.
HotPants increased energy expenditure during exercise by an average of 11% (In a study of 13 subjects)
Zaggora Hotwear led to as high as an 18% increase in energy expenditure during exercise (In a study of 30 subjects)
Participants in Zaggora Hotwear burned 9.7% more calories than subjects in standard exercise clothing (In a study of 10 subjects)