about phyto
Find us a mane-styling maven who doesn't swear by Phyto, and we'll show you a woman in a wig. Founded in France in 1969, Phyto (from the Greek for 'derived from plants') is based on founder Patrick Alés' philosophy that "There is no such thing as bad hair; there is only poorly treated hair." In keeping with this belief, each formula keeps tresses in top form by using only the most effective active botanicals. And, since it only makes sense to treat the Earth as well as your coif, all of Phyto's packaging is recyclable.