brands → cosmetics 27

When cosmetics industry vet and pharmacist Michèle Evrard couldn't find a product to satisfy her sky-high skincare standards, she decided to take things into her own hands. She discovered that Centella asiatica extract had phenomenal healing power, and used it to form a patented complex for her secret recipe: Baume 27. The product became an immediate hit in France and abroad, and has since inspired coordinating formulas that will send anyone's skin to '27'-th heaven.

Cosmetics 27 develops dermo-cosmetic products formulated exclusively with active natural ingredients. With cosmetologists, plant specialists and scientists, Michèle Evrard searches for unique natural ingredients and studies their activity and performance through scientific testing.

The Cosmetics 27 range consists of products formulated around the signature plant, Centella Asiatica. They are particularly adapted for dry, sensitive, damaged skin and skin that lacks vitality. They are designed to restore balance and life into maturing skin.

The products, each of which has a precise and simple function, are designed to be used and to work in a complementary and synergetic way. Their highly technical formulas are designed to deliver visible results. The products are all inspired by pharmaceutical preparation formulations with a focus on the ingredients. The products contain no paraben, phenoxyethanol, petrochemical

Baume 27

Baume 27, the star product, is a rare formula containing 27 active ingredients to repair, regenerate, soothe and re-balance the skin. According to scientists and cosmetic experts, Baume 27 is much closer to being a dermatological preparation than a conventional cosmetic product. Its key ingredients are three purified natural extracts of Centella asiatica (more than 95% pure). Together, they form the patented MA2 Complex, containing specific concentrations of Asiaticoside, Madecassoside and Asiatic Acid.

Baume 27 was thoroughly tested to validate its exceptional skin restoring properties:
  • Activates neo-synthesis of 4 collagens that help "reweave," restructure and restore firmness to the skin.
  • Stimulates neo-synthesis of the glycoaminoglycans (GAG) and proteoglycans in the extracellular matrix that help increase the density, tonicity and elasticity of the skin.
  • Stimulates protein production at the dermo-epidermal junction: integrins, laminins and elastin to help improve cell cohesion and tissue elasticity for firmer, "tightened" skin.
  • Protects the skin from oxidation (anti-free radical action) as well as cellular and environmental stresses (physiological and environmental).


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