brands → alterna



Born in 1997, luxe haircare line Alterna has made it its mission to ensure that customers are never torn between good-for-you ingredients and clinically proven results. Precious, sustainable ingredients like caviar, seasilk, bamboo and Kendi oil help deliver pure, powerful benefits sans harsh additives.Even better, the brand’s state-of-the-art collections provide salon-quality—and salon-tested—results, with professional stylists lending their expertise and innovation to Alterna, so you know you’ll look good.




Bamboo Smooth Kendi Oil Pure Treatment Oil

This superb oil features strengthening organic bamboo and smoothing organic Kendi oil* to banish frizz and impart intense shine while providing vital nutrients. (Can be used as a treatment or style primer!) 85% of women saw smoother hair and less frizz after just one use of Bamboo Smooth Kendi Oil Pure Treatment Oil*

*Clinically Proven: 75% of consumers preferred Bamboo Smooth Kendi Oil to the leading Argan Oil product*

*Consumer preference based on price & performance measures including frizz, smoothness, softness & shine





The Science behind the caviar anti-aging collection:

Alterna Caviar Anti-Aging is the first and only comprehensive line of haircare products that address intrinsic (natural), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair.

Alterna Caviar Anti-Aging with Seasilk revitalizes dry, damaged, brittle hair to bring back silky radiance. Infused with Seasilk, a unique blend of marine botanicals that retains moisture and reduces damage, Caviar Anti-Aging Moisture improves hair health and results in radiant, youthful-looking hair.



Formulated with:

Age-Control Complex® combats chronological, chemical & environmental aging. Contains the “three Cs”

Caviar Extract – One of the world’s richest sources of Omega 3 fatty acids infuse hair with moisture, elasticity & shine

Vitamin C – A proven anti-oxidant that prevents damage to the hair

Cytokines – Encourages micro-circulation to aid in improved cellular turnover

Enzymetherapy®, a core Alterna technology found in each of our products, help to transform ingredients into a micro-structure that the hair can more easily absorb allowing for deeper, more targeted penetration of active ingredients

Color Hold® infuses hair with plant-derived melanin for extreme color protection and the prevention of color washout. Protects hair from UVA, UVB & visible light including artificial light sources

Seasilk®, a blend of marine botanicals including different algae and seaweeds that provides exceptional moisture, protection and helps repair damaged hair. 100% of women showed visible improvement in shine, texture, softness and manageability after just one use.






Alterna’s hair-perfecting potions have received over 442 million media impressions and have been honored with prestigious beauty awards from Self, People, Martha Stewart Weddings, Star, Redbook and more!


alterna bamboo smooth on-the-go kit
alterna caviar repair rx micro-bead fill & fix treatment masque
alterna caviar anti-aging perfect iron spray
alterna caviar cc cream hair perfector

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